Components of a B2B or B2C MarTech Stack

If you’re building a basic B2B or B2C MarTechstack then here’s a look at some of the components of a marketing stack.

Marketing automation

There are a plethora of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages based on the scale of your business and the kind of solution you’re looking for. HubSpot also integrates with a variety of widgets and other software in the market, making it a good contender for a marketing automation pick for your B2B or B2C martech stack.

Social media automation

Created in 2008, Hootsuite is a personal favourite social media automation tool of mine. Hootsuite also has a freemium model which is actually quite nice. Sprout Social is a huge fan favourite over at r/socialmedia. To be honest there are plenty of social media automation tools out there for you to add to your B2B or B2C martech stack. Whatever you do finally pick, make sure it plays well with your marketing automation tool.

Content management system

From WordPress to Drupal to Joomla, there are plenty of CMS to pick off the shelf. Your website is extremely important to your martech stack, so you need to be able to add or delete pages with ease. Having an easy to use content delivery system is vital for you to keep your content fresh. It will even benefit your inbound marketing efforts so choose wisely!

Advertising Technology

Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.

Customer relationship management

CRM plays a very important role in your martech stack. CRM will help you nurture leads that are on the top of the funnel, and also help you track behaviour and give you useful insights into your customer’s behavior. Since we have already recommended HubSpot for the marketing automation tool, you can add HubSpot CRM to your stack as well. HubSpot CRM is completely free to use, and will work well with your martech stack.

Email Marketing

Sending personalized emails to your leads and customers works wonders. Freemium email marketing software like MailChimp and Constant Contact are great for small businesses. Some marketing automation tools like HubSpot come with an email marketing suite that can do exactly what we are suggesting. Nurturing your leads and customers via email has proven to be quite successful and can be pivotal for your marketing efforts.

Data analytics tools

Although I have put this under a separate sub heading, most of the tools that we have mentioned above come with a dashboard experience that allow you to track various analytics. One of the most popularly used analytics tools by companies in their martech stacks is Google Analytics. You could even experiment with building a custom dashboard, with analytics widgets from all your tools in your martech stack.

Important Information on Extended Warranties From Car Dealers

Car dealers offer extended warranties to provide their customers peace of mind that they’ll be covered should something unexpectedly go wrong with their vehicle. However, there are times where purchasing a warranty will be in your best interests, and other times where it will not. Here’s some information on how to tell the difference and to buy the one that is best for you.

What It Is

An extended warranty can be compared to insurance. You pay for liability coverage in case you’re in an accident and someone is hurt, although you don’t expect it to happen. In the same vein, a warranty will cover you if your vehicle needs a repair that you didn’t expect.

What to Look For

It wouldn’t make much sense to pay for a partial coverage plan – if you’re going to get a warranty, don’t go halfway. You’d be surprised at how many people make this mistake and not only end up paying for the coverage but for a large repair bill as well. Get the most coverage you can afford so you can rest assured it will be there should you need it.

Car dealers typically offer a wide range of options, so you’ll want to do a little homework before you purchase your new vehicle. Have the best possible idea of what will be covered and ask the right questions. For instance, get the amount of the deductible, find out what components of the vehicles are covered, and ask whether or not you need to take it to a certain shop for repairs. In addition, find out if you’ll have to pay for your rental car and any towing that may be needed.

Generally, car dealers offer power train warranties that cover any problems with the drive shaft, axles, transmission and engine. Again, make sure you know the exact parts that are covered. The most comprehensive type of plan is typically known as “bumper to bumper.” This will cover just about all your vehicle’s parts.

Setting a higher deductible could help you offset upfront costs; you just need to remember to set aside extra money should something go wrong. Does your credit card offer free roadside assistance? If that’s the case, then you can take towing off of your warranty and save a little money that way.

Is It For You?

If you have a deep emergency fund and could financially withstand having to pay for a big problem, then you might be fine if you didn’t purchase a warranty. However, if you’re like most people and you couldn’t handle a repair bill in the thousands of dollars, then you’ll more than likely be better off paying for a warranty. The monthly payments are affordable and you’ll have the added benefit of peace of mind.

What Are The Secrets Of Affiliate Marketing?

For years I struggled to learn affiliate marketing. I started over 10 years ago and began by building websites which I hoped would rank on Google’s free search engines. Back then, courses taught this strategy because it used to work well! Over time and with the millions more websites and affiliates attempting to rank their content, this strategy got progressively more difficult.

I ranked a few websites and made a couple of sales here and there though. But it was by no means a living and I had spent many hours watching videos and learning over a long span of time. I there in the towel many times but knew it was something worth pursuing.

One of the secrets to affiliate marketing is to stick at it until you have some results. Learn from your lack of results but continue learning and never stop. My strategies were flawed in the first instance. I was expecting an easy win. I suspect many people come into affiliate marketing expecting the same.

Over time I slowly realised the time and effort needed to make affiliate marketing work for me. I learned that, just because I wrote an article, it wasn’t necessarily going to be seen by millions of people! In fact, most of my articles were never even seen. I didn’t know how to promote them and get them seen. I just expected everyone to come, because, well, I was special and it was just going to work! How naive!

One of the ‘secrets’ of affiliate marketing is building an email list. I had the best results once I had a list of subscribers and promoted a product with paid advertising. This is probably the quickest way to see results in affiliate marketing. Content building takes time and there’s no guarantee your content will ever get a large enough audience to start selling anything.

Building an email list is vital for anyone who wants to build a real business from affiliate marketing. Without one, you’re relying on your website visitors buying from you after they land on your website. This only gives them a few minutes to make a buying decision. Get them on an email list and you can extend tis period of time to months and even years ahead. Plus you can build a relationship with your subscribers by offering them value, insight and information which may be of use to them.

Paid advertising is another ‘secret’ of affiliate marketers. I avoided paid strategies for a long time because I didn’t have the confidence in the products I chose. I didn’t know how to run paid campaigns and I was afraid of losing money, because I didn’t have very much of it! So I stuck to ‘free’ marketing strategies like article writing and video creation. However, the results were very limited because of the strategy I used and the niche I was in.

It takes much longer to get traffic if you focus on only organic strategies. Paid traffic in instant, but again, takes time to learn and master.

The other ‘secret’ to using paid traffic is in choosing the right products to promote. This again was something I took a long time to understand. Having products which continue to pay out, even after your initial sale is a major key to making affiliate marketing work for you. I initially sold products which only paid me once. Plus I only made $40 or so on a sale of a $100 product.

I later learned that top affiliates choose bigger items to promote for better commissions and they choose memberships to sell so they can earn continuous commissions every month. A subscription product which pays you a small amount every month is worth far more than a single product which only pays you once. For each customer, you can earn a residual income, potentially for a lifetime. 100 customers becomes a real income because of the continuous commissions you receive each month of their membership.

Up-sells are another affiliate marketing ‘secret’ too. An up-sell, is basically a product which is sold to a customer after they have already bought from you. If you’ve even been to a fast food franchise you’ll know they always offer up an up-sell. “Do you want fries with that?” is an up-sell.”Would you like to supersize?” is an up-sell. By offering many products to existing customers you can earn far more than by only selling one product.

An existing customer is far more likely to purchase from you because they have already paid for something. Top affiliates know the power of the up-sell and benefit from more commissions made from each customer. Repeat custom is a major factor in most businesses so it should also factor in your affiliate marketing business too.

Here’s a final affiliate marketing secret. Most affiliates starting out will concentrate on getting someone to their website in order to turn them into a subscriber. They will spend a lot of time working on their website visitors number. But there’s two factors in turning a visitor into a subscriber. The number of people visiting your website is one factor. The opt-in rate is another. You can get many more visitors converting into subscribers just by altering your opt-in offer.

Cross testing various opt-in offers and in particular, making a clear call to action with a benefit driven ‘giveaway’ offer is the best way to measure this. So don’t focus entirely on building traffic because you can make more progress by creating an enticing giveaway offer to build your email list.